Reels को कड़ी टक्कर देगा Jio का शार्ट वीडियो ऐप...

देश में TikTok के आने के बाद शार्ट वीडियो ऐप की पॉपुलैरिटी बहुत बढ़ी थी।

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TikTok के बैन होने के बाद Reels, Shorts आदि ऐप्स इनकी कमी को पूरा कर रहे है।

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इस समय Instagram Reels और YouTube Shorts देश के सबसे प्रचलित Short Video Apps है।

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इंडियन कंटेंट इंडस्ट्री की मार्केट वैल्यू 2020 में 19 बिलियन डॉलर के आसपास तक थी।

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यह मार्केट वैल्यू 2023 तक 30.6 बिलियन डॉलर तक पहुंचने की पूरी उम्मीद है।

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इसी पॉपुलैरिटी के बीच मुकेश अम्बानी अब अपना खुद का Short Video App लाँच करने जा रहे है।

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मुकेश अम्बानी Jio ऐप के प्लेटफार्म के माध्यम से इस इंडस्ट्री में कदम रखने जा रहे है।

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Jio के इस ऐप को Rolling Stone India और Creativeland Asia के सहयोग से बनाया गया है।

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यह ऐप स्टार एंटरटेनर्स को टारगेट करता है, जिसमें ऑर्गेनिक ग्रोथ और मॉनेटाइजेशन के लिए इकोसिस्टम तैयार किया गया है।

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यह ऐप अभी बीटा टेस्टिंग में है, जनवरी माह तक इसे आम लोगों के लिए भी लाँच कर दिया जायेगा।

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